SOFIE HAGEN x PLUS EQUALS
Shop the official Sofie Hagen x Plus Equals collection now here
When I was a kid, we could never afford new clothes. I would get my aunt's used clothes - and once I got six pairs of jeans. They were way too big for me, but they were in different colours. Red, yellow, green, blue, white and purple, I think. I managed to find t-shirts in these same colours. I was so excited. I was going to go to school every day wearing a NEW COLOUR. I loved colours, already back then. I still do. I had this dream that other people would be excited too. 'I wonder what colour Sofie will be wearing today!' they'd say to each other. And I'd walk into the classroom. BOOM. YELLOW. Turns out, that's not how children works. They saw me walk in - oversized jeans pulled up to right under where a bra should be. I had quite a big chest but I didn't like wearing bras as they weren't comfortable. Now that I dive back into this memory, I feel like I also put my jeans-legs into my socks. Oh, did I mention, that my feet - wearing socks - were in a pair of wooden clogs?
I didn't grow up on a farm. This was a suburb. I lived in a social housing complex. Where there were gangs and stuff.
My nickname very quickly became 'Farm Fashion'. It's a sh!t nickname. It doesn't make sense. But that was what they called me. Farm Fashion. They'd shout 'FARM FASHION' and I'd shout 'THANK YOU' because I didn't have great comebacks either.
When I got older, I just sort of wore whatever I could find in my size. Spoiler alert: Not much. My wardrobe was pretty much all-black from the age of 16 to 30. Even now, when I look at my wardrobe, it's mostly black. I love jumpsuits. I mostly wear jumpsuits. But they're all black. There is the occasional red or purple, but then there will be weird batwings or a strange back or a weird belt that takes two years to take off and by then, you will have wet yourself.
My dream is jumpsuits in different colours. Vibrant, bright, wonderful colours. Comfortable, simple jumpsuits. Easy to get in and out of. Good in all weather. Comfort & colours.
I guess... I guess I'm hereby announcing my own clothing line? Is that what it's even called? Clothing LINE? Collection? Collab? Who cares! It's called SOFIE HAGEN x PLUS EQUALS.
The line/collection/collab/CLOTHES is:
- Designed by me and Jazmin from PlusEquals. ('Designed' sounds weird... I drew some drawings and sent them to Jazmin who then created them. I feel like I just said 'here are my favourite colours and shapes' and Jazmin did the magic.)
- British made. (Jazmin sews this jumpsuit themselves with her own hands in Brighton. She's incredible.)
- Fat-made. (Jazmin is fat.)
- Truly size inclusive. (I say 'truly' because a lot of brands claim to be, but only go up to a size 24. Plus Equals is TRULY size inclusive - over a certain size, you only have to send in your measurements and they will be Made To Fit. So if you are infinity fat, you can get some too!)
- modelled by some very beautiful and wonderful people. GO SEE.
- Expensive. Listen, I'm going to be honest with you. It's expensive. The jumpsuits are £89 and £99. When it comes to clothing, it's as if you can't be 100% ethical or morally correct or whatever the term is. If the jumpsuits were to be cheaper, they wouldn't be hand- or made in the UK. The quality wouldn't be as high and SOMEONE would be exploited heavily. As it is right now, we've already pushed the price down as much as we possibly can. Trust me, this is not about making money. We're hardly seeing any of it. And Jazmin and I (mostly Jazmin though) have been working so hard (mostly Jazmin) for months to get this in order (again, mostly Jazmin) and that's all been for free. The fabric is nice, thick and expensive. It takes Jazmin a good couple of hours of sewing. Plus all the extra stuff - the admin of handling the orders, the other materials, the postage stuff, the... I mean, I don't know the words, I'm not a tailor. I know it's tacky to talk about money, but I want to be fully transparent. Because the fact is that I am releasing a clothing line that I myself wouldn't have been able to afford when I was younger. But something had to give.
Phew. Okay. I'm more nervous about this than I should be. Maybe 'Farm Fashion' is still in my blood. But you know what? I still think I looked fucking good back then. And I still love colours and I will still wear the colours. And COMFORT BEFORE ALL.
Farm Fashion checking out. BYE.
PS… everything has POCKETS!
Shop the collection here